 |
Customer Relationship Management (CRM) is the leading-edge advantage in Hospitality hosts differentiating themselves in a heated market. |
 |
To gain a leading edge, smart Hosts are developing one-to-one marketing strategies - starting with a pro-actively designed website. |
 VIP
|
Coordinating on-line and off-line customer
databases, with CRM and PR programs designed to coordinate the offerings
to the Guest's eye, is Calbert Group's forte.
Being equipped to intersect the Guest's needs and actions at each touchpoint, is nearly impossible for the Host operation. Calbert Group equips the Host and the FirstTime and Repeating Guest with the DirectBooking real-time contact capability. By reducing guess-work in giving answers to Guest's questions, the Guest's need-to-know results in more DirectBookings. Guest and Host as well as personnel benefit -- whether shown open and available 8 hours daily, or 7x24x365 - to make the Hospitality intro experience much more personable. Consolidating the Reservation and Concierge functions in one well-equipped locale, with Calbert Group Consulting monitoring and advising of opportunities, Host owners can proceed to concentrate on basics. While competition continues in old, retiring modes, Hospitality 101 clients are enjoying more FirstTime retention DirectBookings, greater service delivery, and added bookings through basics delivered. ResCenter - DirectOnline gives a personal touch, memorable and differentiated in human-contact terms. |
