Market Positioning

    
      









   

 

Calbert Group's Hospitality 101

Though hotel management CRM packages exist with Campaign Management Software, Hospitality 101 is uniquely different: with fully integrated  LivePersonOnline-Direct/ Power Points  Administration / VIP Personal Secretarial Service and StayConnected post-stay Loyalty-Retention Program.

All are integrated into one Reservation Center Database, and mirrored to Calbert Group.

Now, without contracting out the basic day-to-day administrative duties, a mid-sized hotel-resort can get its arms around the entire process. And Calbert Group Consulting can help in the background.

It as simple as 1, 2, 3.  Take the order directly on-line, offer reservation services that Guests manage themselves, for  rewards with Bonus Power Points.

Currently, only the largest hotel chains can enjoy the direct market advantage.  This is now changed - Hospitality 101 essentially offers the same benefits as the largest hotels and more.

Market Positioning suddenly changes

The mid-sized hotel-resort or chain can custom tailor with Hospitality 101, backed by Calbert Groups' remote marketing/technical team with real-time mirrored database, a program like no other.

"Better-Value" packages, and "Best-Value" packages - generally  promoted negatively as "off-season" and "shoulder season" opportunities - is replaced with incentive Points.

With Hospitality 101 Market Positioning a battery of Web sites, designed and Web positioned to sell each resource center individually, funnel these customers into incentive-driven packages.

The multiplier factors on FULL Pay Guests is further enhanced by packaged benefit services.  VIP Personal Secretarial Service allows a Guest to query and reserve all possible reservations.  Coordinating the trip plan from home or office on their computer, larger groups and families can seamlessly integrate schedules.

At the Hotel: Guests simply show or have scanned the VIP bar code, and Guests get a current real-time print-out of authorized itineraries, making changes if necessary with the VIP ID. They then can enjoy their  trip to the fullest.

The benefit to Guests is equivalent to  "Bed and Breakfast" personalized service. As if dealing with the owner, Guests can access and authority to determine their own calendar and day timer.

The result. Guests are treated to an unparalleled VIP service - both before, during and after their stay. No more badgering desk clerks, getting a run-around for information or confirmations. 

The sum of Hospitality 101 is truly greater than its parts.

Read about VIP PersonalSecretary and PowerPoints, and interfaced partnering opportunities. Join the Big League - no need to fight them any longer.  And return to simply running your Hotel-Resort - while Calbert Group System 7x24x365 connects the dots - with  StayConnected with Hospitality 101.

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