Starting with non-productive, passive websites -- where Client's believe in "word-of-mouth" to happen on its own -- there exists a kind of "catch-and-release" approach.

With Guest acquisition costs high, and dependence upon word-of-mouth (on its own) to generate new sales, this approach simply does not recognize trends.

1) Airlines are essential to the equation,

2) Hospitality Destinations are essential to the travel equation,

Everyone and everything else is secondary, and could become one day irrelevant. 

Customers and Travelers especially know what they want. They know what they want to do - only access prevents them from doing so.

As Hospitality partners collaborate with Calbert Group on installing and implementing a systematized, pro-active marketing campaign based on Customer satisfaction and wanting valuable PowerPoints to utilize or swap for various forms of redemption, we expect to tell them what the program will yield.

Because the ResCenter OnlineDirect program, DirectBook program, VIP PersonalSecretarial Service and StayConnected program, tied in with PowerPoints for all participating are all geared to the two essentials - i.e., airlines and hospitality destinations - those (2), plus the Customer make the perfect collaborators.

Our goal is to see incremental gains in booking direct orders - while costs level and flatten. These gains could come from Guests who are now going to be paid in Bonus Points to refer their friends, family and colleagues.

With these PowerPoint and StayConnected and VIP Private Secretarial Service all working in the foreground, and in the background, our Goal of 30% increases per year from online, direct-booked sales is possible.

Crossover sales to other categories - air travel, products and other services - can deepen the Guest experience.  

Comebacks and Referral Guests are the Goal.  That goal can and should be exponentially realized. Especially if the Client embraces the fully integrated, and needed, symmetry and precision in the Hospitality 101 system.