Each time a Guest books directly to the Hotel-Resort a tie and bond is made directly.

Not only does the Guest benefit from an  immediate real-time access to access available slots for rooms - restaurants, spas, golf tee-times, tennis courts, activities and more - but the Hotel-Resort Guest is in control.  More problem-free, one-on-one personal contact follows between the Guest and Hotel-Resort personnel.



Meanwhile, DirectBook^TM feeds data to the StayConnected^TM database - which enables the Host Hotel-Resort, together with Calbert Group Consulting sharing a real-time mirrored database of Guest Profiles, to determine new "better" and "best value" promotions.

This collaboration between off-site data collection begun on the Website, and data collected from all Guest's actions and activity while Guests are on Website and On-Property site, produce richer and more valuable profiles.

Besides learning the likes and habits of Guests, StayConnected^TM is able to relate the data for follow-on opportunities. Custom- tailoring both VIP Personal Secretarial Services for the Guest online, StayConnected  produces  a sharper image of the Guest for future Host's CRM purposes.

Referral and repeat bookings are carefully cultivated the relationship establishes - both immediately, at prime economy Online - but ongoing, between Host Hotel-Resort and Guest.